Brand design is one of the critical marketing practices of developing the name, logo, design, and symbolic elements associated with the brand in order to create a distinct identity in comparison to other brands in the market while also providing impetus to product differentiation.

It is one of the first and most important practices of the branding process and has a significant value as part of the company’s overall branding strategy because it provides a significant competitive advantage. The Brand Design must be exclusive in nature, and all of the following design components must express unison and oneness:

  • Logo
  • Tagline
  • E-mail Signature
  • Uniform for the staff
  • Letterhead
  • Business Card
  • Website
  • Social media banners
  • Marketing collaterals such as brochures and leaflets
  • Hoardings and Billboards
  • Packaging
  • And design templates amongst others