Graphic designers are plentiful, but finding a great graphic designer can be difficult. When hiring or aspiring to be the best, there are some key characteristics to look for. Here are some of our best tips for identifying a great graphic designer.
A great graphic designer must be imaginative and able to incorporate that creativity into their work. Creative people look for inspiration in everyday objects and even themselves, rather than following the crowd and the latest trends.
Visual marketing was ranked second only to blogging as the most important form of content by 37% of marketers (38 percent ).
The word consistency appears frequently in graphic design; whether you are working with clients on a website design, creating posters, or even flyers, it is critical to keep your designs consistent with a brand’s identity. All aspects of creation should take into account a brand’s color scheme, styles, and fonts. A great designer can incorporate a brand’s identity into all new inspiring design ideas, and if a brand identity isn’t clear, a designer can create one for them.
Knowing how to problem solve is essential for becoming a great graphic designer. A designer must be able to make things work, not only to create something brilliant, but also to understand how their designs can work, whether in the development stage of a website or knowing how to work with a client’s challenging expectations. A great graphic designer will not be afraid of a challenge and will most likely come up with new ideas and ask questions that most of us will miss.
Something you designed last year may not be how you would design it now; design is a lifelong process. A great designer is often described as humble and open to new ideas from others. As the graphic design industry evolves, a great designer will be the one who stays up to date on all new developments in order to stay ahead of the latest trends.
Capable of taking criticism
Not everyone will like everything you design; this isn’t because your design is bad; rather, the client may have had a different vision in mind; criticism should not be taken personally; it’s just another person’s opinion. A great designer will embrace criticism, accept that it is unavoidable, and then learn what works and what doesn’t.
Designing great work takes time; the best ideas rarely come quickly, and it may take several attempts for an idea to develop. A great designer has the patience to keep working on an idea that meets the needs of the client. If the client continues to change their mind or come up with new ideas after you have spent a long time bringing those ideas to life, a great designer will be patient and give the client what they want (within a certain timeframe) because you know the end result will be worth it.
There are many more characteristics that a great designer should possess, but if you can find a designer who possesses all of these characteristics, you are a winner. The demand for visual content is increasing, making the job of a designer more important than ever. Finding the right designer for your company’s needs is critical. Our in-house graphic designers excel in all of the above and more, so don’t hesitate to contact us today if you need excellent graphic design services.