Graphic design, simply put, is the process of combining visual elements (like text and images) in an appealing way. It also refers to the artistic output of this process. Graphic designers are artists who lend their expertise to businesses by creating appealing advertisements, logos, website layouts, and more. Some designers use already-available stock images, some are photographers themselves, and some can draw or paint a masterpiece in ten minutes or less. They understand visual principles such as positive and negative space and how to draw someone’s eye in exactly the direction they want it to go.